Meitushi magnified the move to join hands with CNR

2022-07-22
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It is reported that the brand advertisement launched by metus group was officially launched on the voice of China channel of China National Radio on February 1

shortly after entering 2019, Metz made a big move and officially signed a comprehensive strategic cooperation agreement with the Central People's Radio (CNR), locking in the "voice of China" prime time 24 hours a day, 24 hours a year, and jointly building a national brand in the building materials and coatings industry in combination with the strong influence of the "national voice" of CNR

recently, Mr. houchunliang, vice president of the retail business department of metus group, as the signing representative, signed a contract with China National Radio. The two sides discussed the current strategic planning of Metz and how to jointly create "healthy living and beautiful home decoration"

Mr. houchunliang, vice president of the retail business department of metus group, said that the development of metus group has entered a critical year. As the leader of Chinese national paint brands, Metz has a sound paint production, management and service system. Many architectural decoration fields, such as interior wall paint, engineering paint, furniture paint, adhesives, etc., have been greatly respected and recognized by the industry and consumers. After more than 20 years of development, Metz has followed the market trend and always adhered to "quality" as the core and "scientific and technological innovation" as the driving force to continuously enhance the comprehensive strength of the brand. For example, the meitushi art paint developed in recent years, which integrates complete functions, personalized effects and simple operation, has doubled its performance year after year, the market scale has been expanding, and the development prospect is expected in the future

at the current stage of development, meticulo attaches great importance to brand building and upgrading, and voice of China is the broadest and 24-hour broadcasting frequency in China. Corporate white-collar workers and freelancers are the main listeners of voice of China, with billions of people reaching information every year. Multi channels and multi carriers form the all media reporting lineup of voice of China. The advertising value of voice of China is not only reflected in its high listening rate, but also in its value-added blessing for the brand value, so that the brand of metox can realize the real value dissemination. As a national broadcasting platform, the Central People's broadcasting station will give full play to its platform advantages, make a "voice" for metus, fully tap the brand value of metus, and help the brand development of metus in an all-round way

subsequently, the signing representatives of CNR and their delegation visited the meitux exhibition hall and the newly upgraded display store, and learned more about the current development of meitux. At the same time, they expressed great recognition for the technological innovation ability of meitux. Whether it is the development of "healthy wall coating system" or "personalized art coating", it has proved the strong R & D ability and brand competitiveness of meitux

the signing representatives of CNR and their delegation visited the meitushi art paint exhibition hall

it is reported that the brand advertisement launched by meitushi group was officially launched on the voice of China channel of Central People's radio on February 1. This time, the layout of the national media platform for advertising will further boost the development ambition of meitushi to build the first brand of art paint, so that meitushi, a national brand, can truly enter the hearts of consumers across the country and comprehensively enhance the brand influence of meitushi

source: Sina home

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