Door and window agents and dealers are not tired o

2022-07-22
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The professional development of doors and windows is becoming more sophisticated, but the dealer force is not stable. Nearly 30% of dealers have experience of replacing brands. Originally, "remarriage" was dangerous, and most dealers were unwilling to change brands unless they had to. The original intention of the cooperation between the dealer and the company is nothing more than benefit. Only when it is beneficial can there be cooperation. The door and window agency company is complaining that the dealer has switched to others' embrace. It doesn't hurt to seriously think about whether it has gone in the wrong direction first

1. Brand strategy cannot safeguard the interests of dealers

interests are the most basic link and the weakest link. Dealers choose the agency right of brands to gain benefits. If the brand cannot bring benefits to dealers, why should dealers choose your brand

the selling strategy of the brand in the mall is very important. It should be able to safeguard the interests of dealers. For example, each shopping mall responds to the needs of the brand, and its response is not fast. Because the goods are constantly adjusted according to the shopping mall, assuming that the brand strategy can safeguard the interests of dealers, and the goods can be constantly updated in the shopping mall, dealers will naturally be obedient. In addition, only if the after-sales service of the company is done well can our cooperation last for a long time

2. Pride is not the key to brand loyalty

pride is a very illusory thing. It is said to be solid, but it can't be seen or touched. It is said to be weak, but sometimes it can make people be assigned by it without factors. So, will the dealer always act for the brand because of his loyalty to the brand or the factory owner

some dealers have indicated that the pride with the factory owner may not be so important, because most dealers may not have known the boss and had excellent contact with the boss when they first started acting the brand. However, after a long time, if the sale is done better, there will be more opportunities to contact the boss, and the boss will feel better than originally, then the brand loyalty will certainly be improved, but the key of loyalty is still that we should be mutually beneficial

3. The goods are not easy to sell, and the brand has no future.

the door and window brand must have a future, and the dealer will continue to act. The condition for the brand to have a future is whether the goods have a future. 1、 Whether customers need your goods or not, that is, whether there is a shopping mall for the goods; 2、 What is the future market demand for goods. For a commodity, we should not only see its current shopping malls, but also see the future of commodities. Commodities without a future will have no future

some dealers have indicated that many door and window brands are doing so, and the halfway contact may stop. There are many factors here, but the simplest and most important factor is that the goods are not easy to sell. If the goods can't be sold, no matter how good the boss is, the dealer can't hold the goods every day and guard the store regardless of the cost

when complaining that dealers often change brands, we should also reflect on whether our own practices and products can bring benefits to dealers. Originally, dealers don't like to change brands. Once the decision to change brands is made, it must be caused by various factors in the center. Perhaps it is the poor sales of goods, perhaps there are obstacles in the cooperation with the factory, or perhaps the strategic changes of the factory in the mall make dealers unable to get used to it. However, whether the goods and the company can safeguard the interests of dealers in the mall in the future is certainly the most important, Because mutual benefit is the truth of long-term cooperation

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